Well, that’s not exactly how it happened, but what DID happen was a LinkedIn Live show that covered everything I would have asked this category designer had we met in a bar.
Many thanks to Paul Jones (AKA Connector Extraordinaire) for introducing me to Dustin Robertson, a category designer and strategist at DRMG. If you’ve been reading the latest articles I’ve had here on All-Things-Community, then you’re aware of the many questions that have come up for me as I’ve been learning about category design and where community fits into it. Thanks to Paul’s invitation, I was finally able to pose these questions to someone who lives and breathes category design. Check out the 30-min recording:
If you’d like some examples of communities that are built for their category/industry, check out this blog post from Rich Millington.
What questions would YOU have asked Dustin?!
Are you a member of The Community Roundtable?
Then I invite you to join us for a very different and unique roundtable discussion next week!