In the world of online brand communities, AthletaWell could be considered an “infant” since it was just launched in July. Take one look at this new community, and you’ll think otherwise. AthletaWell looks like it leaped off the pages of “Fabulous Communities” magazine…if such a magazine ever existed. (Maybe I should start it?) In its short existence, the site is already cultivating stronger relationships with Athleta customers and setting a new standard for connection with a brand.
Community of the Week: Athleta
Community of the Week: Athleta
Community of the Week: Athleta
In the world of online brand communities, AthletaWell could be considered an “infant” since it was just launched in July. Take one look at this new community, and you’ll think otherwise. AthletaWell looks like it leaped off the pages of “Fabulous Communities” magazine…if such a magazine ever existed. (Maybe I should start it?) In its short existence, the site is already cultivating stronger relationships with Athleta customers and setting a new standard for connection with a brand.