Community of the Week: Pandora

Music lovers, listen up! The Pandora Community has a number of unique ways to connect with the brand AND with fellow music fans. While I was already familiar with this community, there were a few fun surprises I encountered upon my review of it for Community of the Week!

What I love:

  • Opportunities for Engagement. This community has it all. Seriously. Want to connect with other Pandora users? ✅ Need some help or support using Pandora? ✅ Got a great idea to submit as a feature request? ✅ The benefits for members are clear. All of these add up to a valuable and worthwhile experience for their community members!

  • The Playlist Swap. Now, I haven’t spoken to any of the community members, but I would take a guess that one of the reasons they would join this community is to find out about new music. That’s why I love this dedicated section to discover new playlists and chat about them.

  • Community Challenges. Within the Playlist Swap, there are various challenges issued to community members. These challenges offer a unique way to create and show off a playlist. (If “Dancing In September” isn’t on every one of this challenge’s lists, I will scream!)

  • Rewards for usage. Badges can be earned for many activities on the community, including the number of listening hours on Pandora itself. Nice job incentivizing a critical behavior to the business! See screenshot below for two of the badges:

My wish List:

  • Feature the best playlists on the Pandora app. This could be another MAJOR benefit to community users! What if the winner of the Community Challenge was featured ON THE APP?! I admit that I don’t know how easy that would be since I don’t know Pandora’s process for selecting which playlists to recommend/feature, but that would certainly excite and reward community members if it could be done.

  • Make the Community link more prominent. Today, in order to access the community from Pandora’s website (on my desktop), I have to click my avatar > Community. I’d love to see it displayed in a more high-trafficked area, such as next to “My Collections” or “Browse.” From the app, I had to click on my Profile > Settings wheel > Community. 😔

What do YOU think of the Pandora Community? If you’re reading this in your inbox, just hit reply to send me your response privately. If you’d like to share publicly, scroll to the comments section below (or, again, if you’re reading this in your inbox, click on the title at the top of the email. Then, scroll down to the comments section.)

This is part of a weekly series where I’ll select a community I’m inspired by and write about it. Sometimes they’ll be ones that I’m a member of. Sometimes they won’t. Sometimes they’ll be clients. Sometimes they won’t. Each post will share what I enjoy the most about that community, and if you’re familiar with it, I hope you’ll share what you like about it, too. 

Do you have a nominee for Community of the Week? If so, send me a brief email with the name, URL, and a few sentences as to why I should highlight it and check it out.

Don’t Miss Out on Community (re)Focus 2021

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