How will you tell the story of 2021 for your community?

Included: Free End-of-Year Review Template

It’s that familiar time of year again…when community professionals are running reports and pulling year-end metrics for 2021. Are you one of them? <raising a glass of wine in your honor>

There’s an art to looking at analytics and being able to tell the story behind them. I’ll be honest with you that this is an area I still want to improve in. While I may not be the expert storyteller, I DO know the elements that should make up that story. That’s why I’ve got another free template for you:

It may not be the perfect storytelling format, but at least it’s got all of the sections you need to begin crafting your story and looking at the last year of activity for your community. And don’t forget that looking at this info from 2021 will be critical to setting you up for success in 2022.

What are some year-end hacks you have for creating these reports? I’d love to hear them!