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Why Your Community Needs a Celebration Survey
Don’t tell me that browsing mindlessly on TikTok doesn’t prove to be valuable. That’s how I found out about celebration surveys, thanks to this video.
What’s a celebration survey?
In the context of a Community, it’s a survey you send to members asking how they want to be celebrated and rewarded. This is an opportunity to find out what they like, what their preferences are, and what motivates them. THEN, use that info for planning gifts, awards, surprises and delights.
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There are 2 sections to this survey:
Milestones that matter: Ask your members about the milestones or bucket list items that matter in their lives. Yes, marriage and babies are common ones, but not everyone will experience those, or wants to experience those. Your members might have other major moments they want celebrated, such as completing their first triathlon, or hitting a fundraising goal.
How they want to be rewarded: As mentioned in the TikTok video, not everyone drinks coffee. And not everyone orders off Amazon. If you’re going to reward your community members, why not do so with a gift that is going to mean something special, and perhaps even motivate them?
A few things to know about celebration surveys:
They should be regarded and communicated as completely optional. You’ll be asking some personal questions, so please respect the fact that not everyone will want to share that information. Also, it’s perfectly fine if someone chooses to fill out only some of the questions and not all of them.
Don’t send out the survey unless you truly plan to A) celebrate the milestones and B) reward them with the type of gifts they request.
These surveys are best sent out during your onboarding of new members. If you forgot to send one, or if you’re just learning about celebration surveys now, it’s still a great way to check in with current members!
Use a survey tool that’s right for your members (maybe there’s one they’re already used to), and keep in mind the survey length and how much time you’re asking of them to complete it.
An example survey from Waybook (target audience is employees, not necessarily community members)
In this webinar with Bettermode, I touch on the importance of celebration surveys (and incentives overall):
And finally…my gift to you…click here for a template and list of questions for your very own celebration survey! Got a question you want to contribute to this document? Hit reply or leave a comment below.
Community Pros of LA
If you’re a community professional living in the Los Angeles area, or even if you frequently visit the LA area, you’re invited to join this new group that kicked off in February! Our next event is in April. Click here for more info.
I’m working with a community platform company that’s looking to hire a Community Success Manager. This person would ideally have a combination of experience in customer success/account management as well as community management. They’ll get to work with numerous brand communities, acting as an expert and adviser. The remote role is open to individuals with 5-7 years of relevant work experience, living in North, Central, or South America, or in Europe. Salary range is $100-$120K USD.
If you’re interested, or know someone who is, please contact me with your LinkedIn profile URL. Thank you.