Makeup lovers, fans, artists, and consumers have a phenomenal resource at their fingertips: Sephora’s Beauty Insider Community. In this space, you can ask ANY beauty question you’ve ever had, and you’ll likely receive a quick response from another community user or a few of them.
I'm such a huge fan of the Sephora Beauty Insider community!!! I'd also written about them a while back, agree with you that what they've done with Groups is incredible! I also appreciate the many nudges for new members to get started ("add a photo, start a conversation", 3 steps to get started video for newbies etc). My wishlist would include:
1) Ambassadors featured on their front page - such as "Ambassador of the month"
2) Integrate TikTok as makeup tutorials are so huge on that platform
3) Launch a podcast featuring ambassadors and their journey to educate themselves on beauty/skincare/haircare etc, along with brand owners who can share their journey building their business and long term mission etc.
Ohhh great suggestions Carmen! Thanks for commenting. I think a lot of brands are exploring how/if they integrate TikTok into their communities. It will be interesting to see what happens with that. Let me know if you know of any communities that are already doing a good job with that!
I'm such a huge fan of the Sephora Beauty Insider community!!! I'd also written about them a while back, agree with you that what they've done with Groups is incredible! I also appreciate the many nudges for new members to get started ("add a photo, start a conversation", 3 steps to get started video for newbies etc). My wishlist would include:
1) Ambassadors featured on their front page - such as "Ambassador of the month"
2) Integrate TikTok as makeup tutorials are so huge on that platform
3) Launch a podcast featuring ambassadors and their journey to educate themselves on beauty/skincare/haircare etc, along with brand owners who can share their journey building their business and long term mission etc.
Ohhh great suggestions Carmen! Thanks for commenting. I think a lot of brands are exploring how/if they integrate TikTok into their communities. It will be interesting to see what happens with that. Let me know if you know of any communities that are already doing a good job with that!
i love the groups layout of the Sephora Community! do you know if this is an available software?
Hi Ellie! Yes it is! They are on the Khoros platform. Let me know if you'd like an introduction to someone at Khoros (I used to work there).