After 10+ years working in the field of online communities, I’m always on the lookout for something new, different, and dynamic about this work. My curiosity was sparked when my friend Pablo Gonzalez turned me on to the book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
This is a great book and a great summary! I read this book a few years ago last time I was at a startup. There are really interesting ideas, but I don't think they have it 100% correct. Harvard Business Review does a better job of summarizing what's needed to create a category here. Although I do love the Lightning Strike.
On how it's related to communities, the key challenge most companies face these days is not changing which technologies people use (unless you are just directly replacing another piece product), but more of changing behavior. This takes a community because you need network effects. The book Change by Damon Sentola really blew my mind on this idea.
“I want to know more about category design!” Loving you, Philippa Gillström
I’d love to read/learn more about this :)
Great stuff Jenny!
We just launched at category at MURAL! Check out the announcement on MURAL Community here- https://community.mural.co/discussion/1135/introducing-collaborative-intelligence
This is a great book and a great summary! I read this book a few years ago last time I was at a startup. There are really interesting ideas, but I don't think they have it 100% correct. Harvard Business Review does a better job of summarizing what's needed to create a category here. Although I do love the Lightning Strike.
On how it's related to communities, the key challenge most companies face these days is not changing which technologies people use (unless you are just directly replacing another piece product), but more of changing behavior. This takes a community because you need network effects. The book Change by Damon Sentola really blew my mind on this idea.
This is super insightful, Jenny, and really resonates with some recent experiences I've had working with one of my clients.