You hate to see it, but for some brands, it has to happen. There could be a number of reasons that contribute to the closing of a brand’s online community. This post is not going to cover or speculate on those reasons, because they likely vary. Instead, this post will cover my recommended best practices for communicating this news.
Love these example! I love the point about stating what will happen with everyone's data and content, definitely something that can be overlooked.