Great discussion, Jenny! I think that implicit in the points you raise is that with the additional privacy / exclusivity of a branded community experience, your members are more willing overall to contribute. There is an "assumed benevolence" that tends to be much more inviting than discussions that post up on social media platforms (I don't personally call them communities at any rate).
Great discussion, Jenny! I think that implicit in the points you raise is that with the additional privacy / exclusivity of a branded community experience, your members are more willing overall to contribute. There is an "assumed benevolence" that tends to be much more inviting than discussions that post up on social media platforms (I don't personally call them communities at any rate).
You're right on, Todd. Members are more willing to contribute AND I find there's a better quality to the contributions.